Buying Guide・2022-04-25

【Business Next Interview】Immersive business meetings and educational experiences, successfully exported to the world

With IoT and industry insights,

The development of innovative technologies such as artificial intelligence has driven the digital transformation of various industries globally. Among them, focusing on 'smart offices' and 'smart classrooms'

Successful Brand Transformation

BXB Electronics was founded in 1991 and transformed its original OEM business model in 2000, dedicating itself to its own brand "BXB"

In recent years, due to the surging demand for smart cities, BXB Electronics has integrated conference and public address systems with IoT and ICT technologies. Consequently, in addition to deepening its presence in original fields, the company has developed more products to meet consumer demands. Furthermore, BXB has launched voice-activated auto-tracking of speaker video, combined with a 3D realistic war room and conference management system, bringing users a more intuitive and comprehensive video conferencing experience.

General Manager Jerry Hung stated that in addition to enterprises,

providing services to public sectors, and also building a digital campus with scenario-based "Smart Learning Classrooms"

to become a comprehensive solution. As for enterprises, when the world was impacted by the pandemic, many companies needed to communicate through remote meetings. Therefore, BXB Electronics also transformed from audio systems to smart offices, further enhancing the quality of work and meeting environments.

BXB Electronics smart learning classroom solutions join forces with startups to build smart meeting rooms

Many enterprises in Taiwan are facing a critical period of generational transition. To assist family businesses in smooth succession,

For transformation, upgrading, and sustainable operation, listing on the Go Incubation Board for Startup and Creative Industries (GISA) not only helps raise capital to expand business operations but also enhances company visibility to boost corporate competitiveness. Therefore, in addition to improving product quality, BXB Electronics actively transformed its business operations and officially listed on the GISA in 2016.

Speaking of the benefits of listing on the Go Incubation Board (GISA), General Manager Jerry Hung stated, "

Listing on the Go Incubation Board for Startup and Acceleration (GISA) not only makes the company's finances transparent but also increases media exposure, thereby improving opportunities for business and capital matchmaking. We are now not only more easily connected with startups, but large enterprises are also interested in us.

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Currently, the government has established Linkou as Asia's premier startup hub. BXB Electronics has utilized this conference system to collaborate with startups, jointly creating smart meeting rooms to support the development of various startup teams.

BXB Electronics builds a smart conference room at Linkou Startup Terrace

BXB Electronics built a smart war room at the Kaohsiung Asia New Bay Area Startup Terrace, listed on the GISA, and integrated its internal systems.

To successfully register on the Go Incubation Board for Startup and Acceleration (GISA), the Taipei Exchange (TPEx) provides counseling mechanisms such as accounting, internal control, marketing, and legal systems, and assists enterprises in establishing simple internal control and accounting systems. Therefore, during the registration process, some traditional enterprises may face challenges such as being unable to cooperate with accountants for financial audits to undergo transformation or adjust company mechanisms.

BXB Electronics' mission is "Boundaries Breakthrough" through technology

, and regarding corporate transformation, due to differing opinions between the two generations, it took deep communication to build a consensus and get the internal system on track. General Manager Jerry Hung revealed that because listing on the GISA (Go Incubation Board) requires significant manpower and time, Chairwoman Wu Pei-jung, in order to help major shareholders better understand the overall process and benefits of listing on the GISA, not only invited professionals through the Taipei Exchange (TPEx) to explain it but also devoted substantial effort to leading the company's R&D and sales. Currently, the company is not only deeply rooted in Taiwan but has also successfully opened the international door and expanded exports.

(This interview was published in

Business Next Magazine Issue 335, April 2022 Issue)