Exhibitions & Events・2014-11-20
2014 GITEX Dubai - Taiwan Excellence Pavilion Exhibition Report
Exhibition Info Download PDF
Written by Selena Huang
During the wonderful Double Tenth National Day long weekend, the BXB international sales team did not forget to travel abroad to boost business! This month, we arrived in the Star of the Desert – Dubai, to participate in one of the world's most advanced IT exhibitions, the annual event for the Middle East, Africa, and South Asia: GITEX Technology Week. This year marks BXB's second time attending as a Taiwan Excellence Award-winning manufacturer. The 5-day exhibition took place from October 12 to 16, 2014, at the bustling Dubai World Trade Centre (DWTC).
Dubai is the commercial, financial, trade logistics, and tourism hub of the United Arab Emirates (UAE), and the host city for Expo 2020, which is expected to cost 8.4 billion USD to organize and attract 25 million tourists. The government optimistically projects that between 2015 and 2021, the Expo will bring 23 billion USD (approximately 681.5 billion TWD) in economic benefits to Dubai, offering unlimited business opportunities! Continuing its exhibition from June at [COMPUTEX Taipei], BXB showcased the 2013 award-winning UFO tabletop and FCS flush-mounted conference microphones, as well as the 2014 award-winning BXB-C901 conference system video processor. The BXB-C901 is a conference video processor that integrates ICT technology, featuring a graphical LCD display panel to show and configure usage status. It can interface with high-speed dome cameras from more than three brands (including SONY D70, Pelco D, and Dynacolor) and works with BXB conference microphone systems to perform automatic speaker video tracking.
On the second day at the [Taiwanese Exhibitors' New Product Launch Press Conference], BXB International Sales Representative Gina Chiang presented the all-in-one conference solution. She introduced how stable cabling systems, microphone sound quality and pickup sensitivity, real-time meeting interaction (delegate request-to-speak, voting, simultaneous interpretation, video tracking), and the use of graphical control software create highly efficient meeting environments for the Middle East, Africa, and South Asia markets.
During the exhibition, there was a high volume of visitors, and we noticed that Middle Eastern buyers had an excellent impression of Taiwanese products. Mr. Vinod Kumar from Oman, who had previously seen BXB's exhibits at COMPUTEX Taipei, made a special trip to the Taiwan Excellence Pavilion to greet us. Mr. Umeh Matthew N. from Nigeria, an ICT expert who frequently travels to Taiwan for business, highly praised BXB's high-definition camera conference tracking function. Many system integrators on-site also generously shared their ongoing conference tenders to discuss with BXB, allowing us to assist with planning and design. The friendliness and warmth of our Middle Eastern and African friends truly melted our hearts.
Mr. Ammar Al Baldawi and Mr. Murtath Ali Jassm from Iraq, who represent a leading provider of audio solutions in their country, showed great interest in BXB's customized gooseneck microphones and personal monitor lift equipment.
Learn more about BXB Electronics microphone product lines
BXB's old friends, Mr. Shrini Iyer and Ms. Savy, drove two hours from Abu Dhabi to Dubai to meet us on the opening day of the exhibition.
After every international exhibition, BXB always returns home with fruitful results. In addition to the sales team's pre-show preparations, social media exposure, and customer invitations, the most crucial factor is the Taiwan Industry Image Promotion Project planned by the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs (MOEA), and the Taiwan External Trade Development Council (TAITRA). This project fully promotes overseas marketing, highlighting the technological aesthetics and innovative value of Taiwan Excellence. Here, BXB would like to express our gratitude to Director Li Hui-ling of TAITRA, Director Ma Chao-yuan of the Commercial Office of Taiwan in Dubai, Director Chang Shih-peng of the Taiwan Trade Center Dubai, and Specialist Wu Zhao-ling of TAITRA for their exhibition invitation and planning; Specialist Yan Shan-feng of Asia-Pacific Exhibition for meticulously handling the booth decoration details; and Raylene and Felicia, who reside in the Middle East, for their guided tours and explanations, as well as for hosting visitors while we were out for meals and client visits. We also thank other award-winning Taiwanese manufacturers, such as Litemax, Bora Technology, EnGenius, SAPIDO's distributor Spidernet Technology, Thermaltake, etc., for their care and assistance. This year's GITEX show came to a beautiful close, accompanied by wonderful friends and the stunning views of the Burj Al Arab, Burj Khalifa, and the Dubai Fountain!