Exhibitions & Events・2014-12-20

BXB exhibited at Philippine shopping malls and Rotary Club trade shows, reaching local consumers and boosting brand awareness!

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Written by Stacy Chiang

Following BXB's participation in "Systems Integration Philippines" at the SMX Convention Center in August, BXB returned to Manila over the next two months to participate in the final event of the "Taiwan Industry Image Enhancement Project" (IEP), organized by the Bureau of Foreign Trade, Ministry of Economic Affairs of Taiwan, as well as the "Rotary Show" organized by the Rotary Club. Carrying the honor of the Taiwan Excellence Award, BXB allowed Philippine buyers and the public to deeply experience the excellent quality and innovative uniqueness of Taiwan-made products.

The marketing and promotional activities carefully planned by TAITRA aim to attract more visitors to explore the high-quality "R&D technology", "design", and "quality" of Taiwan Excellence. Through this "experiential marketing" approach, it not only attracts industry buyers but also directly reaches the general public, allowing end-users to personally experience the creativity and excellent quality of Taiwan-made products.

At the exhibition, BXB showcased its conference system products that have won the Taiwan Excellence Award for two consecutive years—the UFO tabletop microphone, FCS flush-mounted microphone, and C901 video controller. Conference video tracking was a major highlight of the exhibition, making it easy for participants to keep track of the speaking status at any time. In both exhibitions, TAITRA assisted us by showcasing our products in independent display cabinets, allowing visitors to clearly understand the operation and functions of the entire system. We also thank TAITRA for commissioning a PR company to arrange stage presentations and product runway shows for BXB, as well as introducing potential clients to us, allowing BXB to continue its promotional momentum in the Philippine market! Learn more about BXB Electronics microphone series products

This IEP Shopping Mall experience event was held at SM Megamall, the second largest shopping mall in Manila. Serving as a hub for local shopping and dining, as well as a prime gathering place for business professionals, it can be described as an oasis in Manila. TAITRA carefully designed a series of activities for this Taiwan Excellence Pavilion exhibition. On the first day, a ribbon-cutting ceremony was held, featuring Dr. Gary Song-Huann Lin, Representative of the Taipei Economic and Cultural Office in the Philippines; Amadeo Perez, Chairman of the Manila Economic and Cultural Office; Mr. Ni Ke-hao, Director of the Economic Division of the Taipei Economic and Cultural Office in the Philippines; the Vice President of SM Megamall; and Iya, the Taiwan Excellence celebrity endorser for the Philippine market. The ceremony received exclusive interviews from multiple local media outlets. Furthermore, the product runway show, dance performances, mini-concerts, and lucky draws co-planned by TAITRA and the PR agency attracted a massive crowd to the Taiwan Excellence Pavilion, putting BXB's products in the spotlight.

The Rotary Show exhibition was invited by Director Lan of the TAITRA Manila Office, bringing together many Taiwanese entrepreneurs and local Philippine businesses to showcase the most competitive aspects of their products. BXB was delighted to meet Taiwanese entrepreneurs working hard in the Philippines, including Mr. Tan, General Manager of Yashidong Machinery and Chairman of the Nanshan Rotary Foundation, General Manager Huang of Dingshan Enterprise, and Secretary-General Lin of the Youth Chamber of the Taiwan Association Philippines, to share market expansion experiences and business philosophies. Secretary-General Lin of the Youth Chamber and his wife, Ms. Chang, along with Dennis, Manager of DNC Bicycle, warmly guided us deep into the cultural life of the Philippines and shared local real estate trends in Manila, giving us a deeper understanding of Philippine consumer patterns and demographics. This was all highly valuable information.

During BXB's exhibition in the Philippines this year, we received a lot of help and felt the warmth and friendliness of the Filipino people! Especially Director Lan of the TAITRA Manila Office, Janice, Diana, Benedict, and Nicole from the TAITRA Taipei Office, thank you for your hard work! You put so much effort into planning various activities, allowing the high quality and innovation of Taiwan-made products to shine in the Philippines!