Awards & Recognition・2015-04-21

BXB Electronics' Innovation Success - UFO Series Conference Microphone Wins 2015 iF Product Design Award

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The awards ceremony for the 62nd German iF Design Award in 2015 was held on February 27 at the BMW Welt in Munich, Germany. Winners and distinguished guests from all over the world gathered at BMW Welt to participate in the "Oscars of the design world." Following a record-breaking achievement of winning five awards at the Taiwan Excellence Award, BXB Electronics shone brightly at this year's iF Design Award! Its UFO series conference microphone won the favor of the judges under fierce competition, demonstrating BXB's soft power in design! Founded in 1991, BXB Electronics is a local enterprise in Kasiung (Kaohsiung), Taiwan, and has been dedicated to product research, development, and design for over 15 years. Every year, its new product designs deliver eye-catching performances. The UFO conference microphone, which won the iF Design Award this year, integrated elements of local characteristics, cultural creativity, and international orientation from the very beginning of its design. Kaohsiung is Taiwan's maritime capital, rich in marine resources, and the ocean is one of the key factors in Kaohsiung's prosperity, where business meetings of all sizes are frequently held. BXB believes that as a member of the maritime capital, it must have a product with the ocean as its core element. The grandeur, fashion, and taste of yachts perfectly represent the culture of the maritime capital, which also aligns with the characteristics of BXB's users.

Breaking away from the square and monochromatic impression of conventional conference microphones, the UFO Series features a yacht-streamlined design combined with a curved concept, bringing three brand-new philosophies to the conference room: "Harmony," "Completeness," and "Continuity." Attendees can engage in meetings with a rational, peaceful mind and a "harmonious" attitude, ensuring smooth proceedings that lead to a "complete" and successful outcome. The end of a meeting does not signify a conclusion, but rather the "continuity" of interpersonal relationships and ideas. In terms of product texture, the UFO Series offers 25 customizable metallic casing colors, enhancing the flexibility and vibrancy of the conference room. Simply placed on the table, they blend seamlessly into the conference room decor. Furthermore, the UFO Series features built-in DSP audio processing technology, providing the conference microphones with outstanding sound quality and noise reduction, effectively preventing poor sound pickup and pop noise. In such a meeting environment, creative and novel ideas will flow continuously, further enhancing meeting efficiency. It is understood that the UFO Series is the first conference system product in Asia to win the prestigious iF Design Award. Jerry Hung, Vice President of BXB Electronics, and Peggy Wu, Manager of the International Market Department, highly valued this achievement and personally traveled to Germany to attend the iF ceremony. At the award ceremony, Vice President Hung, the product designer, stated: "In recent years, BXB has actively participated in various R&D competitions. Our goal is to prove through the rigorous review of external professionals that BXB's products are world-class masterpieces in both design and quality. The UFO Series combines humanity and technology in its design. Receiving recognition from the international iF Design Award is an extremely important milestone for BXB. This award belongs to all BXB members!" In the future, BXB Electronics will continue to uphold its core philosophies of "user-centric perspective" and "humanities-and-environment-oriented design." Carrying forward the glory of the Taiwan Excellence and iF International Design Awards, BXB will continue to develop more practical and aesthetically designed masterpieces, making technology accessible and enriching the user experience of every customer.