Exhibitions & Events・2015-01-21

BXB Year-End Roadshow - Traveling across Mainland China to deeply understand customer needs

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Written by Stacy Chiang

As the year draws to a close, to welcome the new atmosphere of 2015 and prepare for the coming year, BXB joined hands with its conference system partner in mainland China, Beijing Lichuang Xinye Technology, to hold a nationwide roadshow lasting about a month in East China, Central China, Southwest China, and Northwest China. In this roadshow, Beijing Lichuang integrated BXB's conference products with Canon projectors, Crest Audio mixers, AMX smart control systems, and Atlas Sound speakers. Under the concept of "Infinite Power, Creating the World," they presented customers with a complete professional AV system solution, allowing guests to understand the breadth and depth of BXB's conference product applications and deepening their impression and appreciation of the BXB brand.

This roadshow selected outstanding and highly competitive regions as its stops, taking place in Jinan, known as the "Spring City"; Zhengzhou, the birthplace of Chinese Kung Fu; Xi'an, the premier ancient capital; Chengdu, the "Land of Abundance"; Wuhan, known as the "Chicago of China"; and Shanghai, beautifully referred to as the "Paris of the East." To provide guests with a comfortable environment for viewing and networking, five-star hotels were chosen for brand promotion and product launches. During the roadshow, in addition to basic product displays, manufacturers were scheduled to give presentations, and networking sessions were held during tea breaks. To make the entire event more engaging, activities such as scanning QR codes to play games and lucky draws with Q&A were included. The results were outstanding, with visitor numbers exceeding expectations, and the Shanghai stop was particularly crowded with an endless stream of visitors!

BXB's exhibition highlights during this roadshow focused on the UFO series conference microphone, currently the best-seller in China, and the new FUN series conference microphone officially launched in 2015, both of which received significant attention and praise from many guests. Both microphones feature built-in DSP chips with automatic gain control to prevent audio clipping or poor sound pickup, offering sound quality superior to other competing brands. When paired with the FCS-6350 conference main unit featuring built-in TCP/IP technology, the functionality and enjoyment of the entire meeting can be greatly enhanced! After visiting the site, Director Zhong of Xiamen Wuheng Electronic Technology stated: "The FUN series looks great and has a high-quality feel, and the sound quality is very clear!" Assistant to the President Wang of Sichuan Shujie General Electric also commented: "The UFO series microphone looks different from standard microphones; it is curved and very innovative!" In addition to the guests, Manager Lan of Lico's Chengdu office tried BXB's new ultra-flexible gooseneck microphone for the first time and said with satisfaction: "The microphone direction can be easily adjusted without effort, keeping the base very stable without shaking. Even when bent to a very low position, it doesn't droop automatically. Excellent! I will highly recommend it to my clients!" These feedbacks are extremely valuable to BXB, allowing us to further improve our R&D technology and quality in the future! Learn more about BXB Electronics' microphone series products.

The roadshow was a complete success. We are very grateful for the assistance and warm hospitality of our partners, including General Manager Cong, Deputy General Manager Meng, Deputy General Manager Sun, Marketing Department Manager Tang, Specialist Yin Miaomiao, Technical Department Manager Zhan, and Engineer Wei from Beijing Lichuang Xinye. In addition to the roadshow, we would also like to thank Director Han and Manager Xu of the Xi'an Office, Director Duan and Manager Lan of the Chengdu Office, Manager Yu of the Wuhan Office, Manager Chen and Exhibition Technology Director Yue of the Shanghai Office, General Manager Gong of Chuangxing Technology, and General Manager Lyu and Cai Yong of Atlas Sound for taking us to deeply experience the local culture, magnificent scenery, and unique local snacks, which were unforgettable! In 2015, BXB will continue to work hard and create another peak in business together with Beijing Lichuang Xinye!