Awards & Recognition・2019-03-18
Daring to Think Outside the Box, Persisting in Innovation and Transformation - Congratulations to BXB on Winning the 41st "Model of Entrepreneurship and Companion Award"!
Awards & Honors [Written by / General Manager's Office] What is the Model of Entrepreneurs Award?
The Model of Entrepreneurs Award is organized by the National Association of Young Entrepreneurs (NAYE) and co-guided by the Ministry of Economic Affairs and the Overseas Community Affairs Council. It is an annual award competed for by ethnic Chinese globally. All candidates must pass through numerous stages, including professional and fair preliminary reviews, secondary reviews, on-site visits, and final reviews by domestic and international experts from industry, government, and academia. These reviews assess whether the enterprises have demonstrated outstanding performance in promoting socio-economic development, technological innovation, industrial upgrading, and commitment to corporate operations. Ultimately, only through fierce competition can they stand out and receive this honor.
Through a series of award-winning activities, BXB sees the dedication of the National Association of Young Entrepreneurs and past model entrepreneurs
It is a great honor that BXB Electronics is regarded by relevant central government agencies as a key leader in global economic development. A series of congratulatory and visit activities—from the opening welcome dinner and the audience and encouragement by President Tsai Ing-wen, to the final award ceremony—also honored Su Jia-chyuan, President of the Legislative Yuan, as the guest presenter. Nearly 500 guests, including Deputy Minister of Economic Affairs Kung Ming-hsin, Vice Minister of the Overseas Community Affairs Council Kao Chien-chih, and Director General of the Small and Medium Enterprise Administration of the Ministry of Economic Affairs Wu Ming-ji, attended the ceremony. The venue was bustling, demonstrating the high level of attention and recognition this award receives from the government and the business community.
After graduating from an Australian university, Chairwoman Wu Pei-jung started as an international sales representative 18 years ago. Together with General Manager Hung, she went through global customer development and exhibition marketing, overcoming obstacles with mutual trust and support on the challenging path of business operations.
Now, let's take a look at how General Manager Hung and Chairman Wu have led BXB to grow and thrive along the way, pushing BXB onto a broader international stage! Overturning competitive thinking to innovate blue ocean business opportunities.
" Before starting his business, General Manager Jerry Hung had accumulated a solid foundation of electromechanical technology. After founding "Yin Chen Enterprise" in 2001 to realize his entrepreneurial dream, the company focused on low-voltage systems and exhibition hall planning, design, and construction, becoming a partner of BXB Electronics. Guided by the red thread of fate, he met and fell in love with Wu Pei-jung, who was then BXB's export manager. At that time, BXB was in its early stages of development, and the company's future vision coincided perfectly with his own business blueprint. At the warm invitation of founder Wu Chao-wen, who was eager for talent, General Manager Jerry Hung joined the BXB management team in 2002, opening up a brand-new path of brand evolution for the company.
BXB Electronics was founded in 1991, focusing primarily on the R&D and production of analog public address systems and conference systems. In 1994, it created the "BXB" brand. Since most domestic public address and conference systems at that time came from major international manufacturers in Europe, America, and Japan, it was difficult for lesser-known small brands to gain customer trust and generate market momentum. Therefore, BXB Electronics adopted the business strategy of "doing what big manufacturers don't want to do and what small manufacturers cannot do," fully targeting specific niche markets. Combined with prompt and professional service, the company successfully established its brand image and won the recognition and trust of many customers.
'Even though BXB Electronics has established a solid niche, transformation remains imperative and urgent in the face of the rapid development of the internet generation and intense market competition.' In the past, public address systems could only transmit analog signals for one-way messaging. Anticipating the trend of the smart era, General Manager Hung actively began relevant technology R&D and differentiated market positioning as early as 2006. By integrating IoT technology applications, he fully committed to the R&D and design of IP public address systems and multimedia international conference systems that can transmit voice and video signals, and feature two-way dialogue and smart management. This provides comprehensive solutions for 'Smart Teaching', 'Smart Management', and 'Smart Security', allowing BXB Electronics to quickly establish an absolute first-mover advantage in the market.
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Grasping industry trends to stimulate brand benefits
"A company's competitiveness comes from technology and brand." BXB Electronics' own brand "BXB" stands for "Best X Best", conveying the corporate commitment and determination of "There is no best, only better." General Manager Hung deeply understands the importance of branding in the company's transformation, upgrading, diversified development, and global market positioning. Therefore, he focuses on establishing the benefits and value of brand image diffusion. Currently, except for some components outsourced for manufacturing, assembly and testing are all done in-house to ensure the stability of product quality.
The reason BXB Electronics has been able to establish its own brand style is that President Hung fully realized that a brand is definitely not just a trademark, but a symbol that gathers customer consensus and trust: 'We are truly responsible to our customers, not just selling products.' In recent years, BXB has made breakthrough and significant progress in technology R&D. To give back to the companies that chose BXB products when our technology was not yet fully mature, President Hung did not hesitate to invest nearly NT$6 million to upgrade customers' conference systems for free, successfully creating an industry precedent. Although costly, it has achieved concrete benefits in delivering brand value and enhancing the company's image.
"If we cause a negative user experience for the clients who supported BXB in the early stages, they are unlikely to think of BXB when upgrading their products in the future." Building a brand is a long and arduous journey. Although BXB Electronics has developed into end-market channels in Taiwan with fast product adoption, it still faced operational bottlenecks such as low inquiry rates from overseas clients and long promotion cycles. "In the past, we authorized our products to distributors, but they only helped sell the products and did not assist the company in conveying our brand philosophy." Therefore, General Manager Hung decided to change course and reformulate the global channel management strategy. In addition to establishing distributor selection and incentive management mechanisms, he actively gathered data to accurately grasp market dynamics and target customers in various countries. By combining the differentiated advantages of products and technologies, he formulated appropriate marketing strategies to build a competitive and profitable model that can respond instantly to end-channel demands, thereby accelerating BXB Electronics' expansion into overseas markets.
To provide global customers with real-time and precise services, when cultivating sales talents, General Manager Hung does not start from a seller's perspective, but guides them on how to become scenario planners. This ensures that the company's products are no longer just a set of system equipment, but a tangible service that can activate diverse customized planning needs, creating the most perfect experience and usage benefits for customers.
Therefore, 'When looking for team talent, I value "freedom of thought" and "self-discipline" the most. Because BXB Electronics is an R&D and creative company, every creative idea from our colleagues is exceptionally precious.' To build employee cohesion, General Manager Hung has always upheld the philosophy of 'letting employees be the boss of their own positions.' This allows employees to learn self-discipline and actively innovate in a free working atmosphere, achieving the management goals of adaptive development, self-management, and self-actualization, while laying a solid foundation for BXB Electronics' competitiveness and development.
Breaking Through Technical Bottlenecks to Stand Firm on the International Stage
The biggest difference between starting my own business and joining BXB Electronics is that the founder and I started in different eras and industry environments. Additionally, since the founder has a technical background, our views and insights on the company's business philosophy and future development direction were often different.' General Manager Hung gave an example: to expand the international market and enhance BXB's brand awareness, he believed it was necessary to increase the frequency of participating in overseas exhibitions. However, the founder insisted that in terms of company resource allocation, R&D should take precedence over marketing, and since overseas exhibitions require significant investment, he believed participating once every two years was sufficient. 'The brand is an asset that the company continuously accumulates. In addition to finding suitable distributors locally, participating in overseas exhibitions serves the deeper purpose of conveying the company's brand culture to distributors and potential customers. It also allows visitors to directly experience the features of BXB Electronics' products, helping to achieve the company's goal of expanding into the international market.' After much communication and evaluation, the open-minded founder chose to encourage and give opportunities to the younger generation. In 2011, he handed BXB Electronics over to the husband-and-wife team, Jerry Hung and Peirung Wu, giving him a business stage to fully showcase his talents and realize his ambitions.
General Manager Hung, entrusted by the company with the heavy responsibility of transformation, faced many uncertain factors during the R&D process due to the heavy capital already invested by the company and insufficient technical capabilities. No new products were launched for nearly three years, which also led to customer doubts about the company's growth momentum. Under immense pressure, he lost sleep on many nights. Especially since his child had just been born at that time, yet he spent even more time traveling for business, making Hung Chih-lin, who loved his son deeply and was in the sprint stage of his career, feel a profound sense of helplessness from being unable to be in two places at once.
Fortunately, the R&D team finally brought good news, enabling the company to successfully transition and initiate BXB Electronics' next wave of growth opportunities. Following market trends, we have continuously developed highly competitive products, allowing BXB Electronics to maintain its technological edge and market leadership. "In the past, the team still widely held an OEM mindset, accustomed to passively waiting for customers to specify specifications and design requirements, while ignoring the innovative spirit of free play. Therefore, when recruiting new talent, the company now prefers to hire fresh graduates who have not been constrained by other enterprises, cultivating talents suitable for the corporate culture from scratch. Because they are brave enough to try and dare to think outside the box, they are the most critical element of the company's competitive advantage in innovative development." Innovative Technology, Creating an Experiential Smart Life
The hottest tech topic today is undoubtedly AI (Artificial Intelligence). Recognizing that AI is bound to lead the next generation of technological revolution, BXB Electronics has also begun developing conference systems and public address systems equipped with AI technology. Combining powerful features such as voice and image recognition, and AI data analysis, these systems can not only identify attendees during meetings but also record what everyone says in real-time and automatically convert it into text files, making meetings smarter and more efficient. Currently, BXB Electronics has established an unmanned showroom and experience center at the Taipei World Trade Center, and is actively recruiting, with plans to establish an R&D office in Taipei next year. In the future, BXB Electronics will continue to leverage its forward-thinking mindset and technology to develop various smart conference and public address system solutions, aiming to create a more diverse and convenient life for the world.
BXB Electronics sincerely thanks the judges for their recognition and all the friends who congratulated us. Your support enables BXB to persist in moving toward our dreams. General Manager Hung and Chairwoman Wu will continue to lead the BXB team, developing more intelligent products and services through forward-looking technology and differentiated market positioning, while continuously expanding our business footprint with the goal of becoming a world-leading brand.
