Buying Guide・2022-10-31
How to Help Businesses Create New Opportunities: Grasp These "3 Action Points"
Industry Insights
In this rapidly changing era, a massive volume of products and information, combined with precise brand power, has become the new strategy to capture consumers' minds. Whether for external business negotiations or internal communication, a conference room that meets communication needs is essential. How can we enhance internal and external communication efficiency through digital transformation? This time, BXB Electronics General Manager Hung Chih-lin was invited to participate in the TEBA (Taiwan Excellence Brand Association) x Great Store Manager Salon.
Co-produced Podcast program [Great Store Manager Morning Meeting], discussing how BXB Electronics creates brand power and enhances customer value.
Ten years of dedication: Adding value to brand power through transformation!
In the 31 years since BXB Electronics was founded, we have experienced our products being exported to over fifty countries worldwide, with more than half of Taiwan's public sector utilizing BXB Electronics' craftsmanship. By integrating electronic controls, we systematized microphones and speakers to execute targeted zone broadcasting, achieving more eco-friendly public address. In that era of high demand, products sold as long as they could be manufactured. However, in the past 10 years, we discovered a problem: the company's revenue stagnated because our products are highly durable, resulting in no demand for replacement.
After reviewing the company's status and analyzing market demands, BXB General Manager Jerry Hung decided that the company must undergo transformation and brand evolution.
Integrating products into the audio-visual IoT, and even introducing AI functions, because users today do not just need equipment; they need the application scenarios of this environment.
Although we faced considerable resistance to transformation in the early stages, there would be no harvest today without investment. Strengthen yourself, be clear about what you want to do, give yourself more encouragement, and be patient with colleagues. Throw the concepts out there, and then pragmatically guide and realize them.
Yu Tzu-yen, Director of the Big Store Business, shared that during the transition from manufacturing to brand thinking, a firm belief in the brand is required. This is because past manufacturing experience and inertia can easily lead to communicating with customers based on price, specifications, and functional comparisons.
Beyond winning awards, how can we stand among the industry leaders?
BXB has won seven Taiwan Excellence Awards, three international design awards, and two national R&D awards in the past 10 years. General Manager Hung believes that,
Participating in competitions is a way to inventory your company's capabilities. Whether you win an award or not, you will receive comments, which act as free consultants,
to enhance the company's current situation.
In addition to receiving applause after winning an award, what is more important is to connect with other winners, talk about the award-winning content, and discuss each other's strengths. Through these bits of exchange and communication, mutual learning and growth can be achieved. Because the memory of winning an award is short-lived; people might clap for a day or two and then forget about the promotion, but what do you want to leave behind?
Surrounding yourself with capable people can also help improve the company and its operations, truly putting the concept of "associating with the strong" into practice!
Director Yu also praised this perspective, stating that examining oneself through external standards and exchanging ideas with award winners can yield the greatest benefits.
Seize these three execution points to help enterprises create new business opportunities!
In recent years, BXB Electronics has advanced its product promotion to scenario-based design. Instead of traditionally communicating product features and specifications, we first discuss the customer's application model, gain a practical understanding of their diverse needs in different spaces and their business attributes, thereby solving their pain points and increasing efficiency. General Manager Jerry Hung proposed three execution points from the perspectives of corporate digital gateways and venue economy to help enterprises create new business opportunities.
Altruism
Most people only emphasize how good the product is and how affordable the price is, but we need to understand how the product can perform better in the client's environment, making the product not just an equipment upgrade, but an enhancement of the client's brand image and corporate image.
Scenario Design
Communicate with customers to understand their pain points and usage scenarios. Provide the best solutions, demonstrate the enterprise's digital capabilities through scenario creation, and help them create more value. Even without discussing products, customers will develop trust in you.
Communication Efficiency
When the brand image and corporate image are well-established, communication efficiency will improve. Because people use packaging to present themselves, and the conference room is the space where guests stay when they visit. If it is presented at its best, the other party will also think highly of the enterprise.
General Manager Hung stated that the atmosphere of traditional meeting rooms is poorly created, with dim environments during projection, which affects the company's image whether on-site or remote. If others do not identify with you, the depth of communication will certainly be limited. If
Through the enterprise's digital gateway, behaviors and scenarios before, during, and after using the conference room are well-designed. Featuring high-definition and bright video walls, multi-party presentations, and dynamic welcoming, these digital experiences can enhance communication efficiency and brand image, achieving "altruism" for clients and enabling them to gain more benefits.
Director Yu also added that enhancing the digital experience through this storefront to exceed expectations is a way to deepen customers' perception of your brand.
What are the other development trends and applications of diverse video conferencing?
During video conferences, being "Heard clearly, seen clearly" is extremely important. In the past, we were often affected by fluctuating volume and noise. Even now, during multi-party remote meetings, it is still unclear who is speaking, difficult to see the other party's facial expressions, and uncertain whether they have received the message. This greatly impacts the effectiveness of business communication. However, BXB Electronics' Digital Gateway has already proposed the best solution.
In addition to business, Director Yu mentioned
Telemedicine especially requires seeing the patient's detailed expressions and behaviors clearly, which helps deepen trust in communication
. General Manager Hung also recognized the trend of telemedicine, using video conferencing to allow on-site doctors and retired senior doctors to consult together, making diagnoses more precise.
Through high-quality audio and video, precise and realistic images can be achieved. Next, the video should be stored and applied to transcribe meeting records into text, eliminating the need for dedicated typists and instead generating records through AI.
General Manager Hung believes that manual meeting minutes are quite risky. Once the content is digested through the writer's logic, it may not reflect the boss's actual meaning, and the boss may not have time to review the minutes, leading to misunderstandings and gaps in communication. If we completely record the meeting process in audio and video and then generate transcripts, we can quickly find specific segments through keyword searches. This is exactly what BXB Electronics is going to do next using AI.
Why do we 'use technology to achieve Boundaries Breakthrough'?
Whether it is B2B, B2C, or C2C, effective communication channels are essential. Through video equipment, microphones, and speakers, we ensure everyone is heard clearly, seen clearly during meetings, and can review clips and share information afterward, greatly improving communication efficiency. This is BXB's value proposition, and we will continue to strive and progress in bridging communication across time and space.
Finally, we would like to thank the Taiwan Excellence Brand Association for the invitation, and Director Tzu-Yen Yu of Big Shop Business for the professional interview.
