Buying Guide・2022-12-02

BXB Electronics' "Smart Conference Room Solution" is highly favored by major tech companies! Entering the "personal market" in 2023

Industry Insights

As times progress, technology continues to innovate. Especially in recent years, due to the pandemic, the demand for working from home and remote work has increased significantly, with video conferencing being the major use case. Jerry Hung, General Manager of BXB Electronics, deeply felt the importance of digital transformation. At that time, tens of millions of NT dollars were invested annually in technology R&D. The process was full of hardships, but fortunately, hard work paid off. The smart conference system launched with audio-visual streaming technology received great acclaim from business owners. "We broke away from traditional analog audio systems and combined audio-visual IoT technology to develop smart conference systems. Major manufacturers like ASE Group and HIWIN Technologies are our clients," keeping BXB Electronics in a leading position in the market.

BXB Smart Conference Room Solution

How to maintain its leading position in the market remains the next challenge for BXB Electronics. Jerry Hung revealed that the digital transformation is still ongoing. First, the company is actively reconstructing its internal BI (Business Intelligence) system. "We hope that errors in the workflow do not reach the final stage—meaning we don't want managers to be the ones debugging at the very end." By setting up dashboards, warning messages will be sent if any issues arise, reminding employees to correct deficiencies immediately, thereby avoiding subsequent wasted costs. "Our internal digital transformation is also a future business model. Through audio-visual communication systems, we can solve problems in real-time and reduce communication costs."

BXB Electronics has always been committed to developing B2B system products, which have the advantage of being easily differentiated and possessing unique value in the market. Jerry Hung stated that in the past, products were promoted and sold through dealers, with almost no contact with end users. The advantage was decent gross margins and lower sales labor costs, and value could be spread through dealers' promotion. However, the disadvantage was that due to minimal contact with end users, there was a risk of becoming detached from the market: "If the market changes one day, or if end-user needs have shifted, we would be completely unaware."

Furthermore, "when new products are developed, dealers are often unable to fully deliver their value." In response, BXB Electronics established the Project Sales Department last year (2021). Jerry Hung stated that the Project Sales Department communicates directly with end-users, focusing on helping clients realize their digitalization needs on-site, rather than prioritizing immediate profit. "After all, we are a brand manufacturer. Assisting clients in applying our products to their venues is the most important mission of the Project Sales Department."

However, will the establishment of the Project Sales Department conflict with the interests of dealers? Jean-Lin Hung said, "Dealers have always been our close partners. Therefore, the Project Sales Department only delivers value at the front end, while installation, construction, and subsequent maintenance are all handled by dealers." The advantage of this is that dealers do not need to undergo training before entering the market to promote products; now, they can learn our systems through learning-by-doing.

Looking to the future, deepening customers' brand awareness of BXB

As 2022 comes to a close, looking forward to next year, Jerry Hung stated, "We want to enter the personal business market. If we don't have market share, we don't have influence." He hopes to make everyone familiar with the BXB brand, and targeting products for personal use is the fastest way. Shrinking products that originally belonged to a physical space into products for individual use allows customers to conduct high-quality meeting discussions anytime, anywhere, improving work efficiency. Therefore, BXB Electronics will launch an e-commerce website next year, targeting white-collar workers aged 35-55, hoping that more people will get to know BXB and use technology to achieve Boundaries Breakthrough.

This report was also published in Economic Daily News, China Times, Commercial Times, EBC News, LINE TODAY, and other media outlets.